They are a technology company right? That explains why the site is full of awful uselessness worse than weekend reruns of the A-team? No editorial voice?
Well, they do have one I guess.
Compare an actual Robo-Buzzfeed that I think is really promising and cool, Seen.co, with the BF coverage of Milan Fashion Week —
I think for now there is more voice on the human-edited BF.
And Seen might do well to have a more browsable fullscreen sort of look?
But they are converging.