Only its 3rd year.
But 250,000 people came last year. (WebSummit is 70k.)
That makes it the largest tech event in the world.
Though I don’t quite think it is the *best* for being biggest. Over the last decade, the Saudis have been copy-and-pasting Davos, CES, Tokyo, SpaceX, etc into the desert.
But still no beers.