Past: hard to get your story seen without the intentional endorsement of someone you could plausibly hold accountable.
Present: follow a hashtag and see a story that’s just as legit in its presentation as any other.
Did someone share it? Dunno
Who posted it? Avatar not a real person
The platform that served the share like Twitter? No human eyes ever saw it
The page itself? No marks of authority or lack thereof. At least the NYTimes looked authoritative in print while others looks like junk.
The domain name? Cloaked.