Today, for the first time, you can get background information on almost any prospective counterparty by searching Google, Facebook etc. Or put more simply: we finally have an internet of people.
Totally! The essence of feeling comfortable giving money on Kickstartr or Airbnb is that you can research who you are dealing with in advance.
So it suggest a cool startup idea:
Create hyper-real people online. Provide SUPER detailed reality about people. Video clips in their profile, authenticate their work experience, have links to their financial or other accounts. –> With *these* people you might be comfortable lending large sums of money or investing or buying your house or sending your children to study. Lots of “Internet personalities” are hyper-real online. You really really know who they are. They are more than just a few cute profile paragraphs on Etsy or Airbnb. You trust those people without having met them. You would buy stock in their companies.
It’s like a TRUSTe badge for people on the web.