Backfitting explanations.

“Here’s the formula if you want to build a billion-dollar internet company,” he said. “Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.”

Ev Williams at XOXO.

So let’s say that is what you are trying to do. Is this a testable hypothesis in the Karl Popper sense? Here is a primer on falsifiability.

Most discussions when folks assert what to do in order to build something great are not falsifiable.

Freshdirect or Amazon – toootally does something we all have done for eons.

Webvan or – toootally weird behavior change.