Build your own Kickstarter

Fast forward a few years later: these guys were ready to launch the newest version of the Lockitron and decided go on Kickstarter. And guess what? A day after Lockitron submitted their campaign, Kickstarter changed their policy about hardware companies and rejected them. The Lockitron guys decided to build their own Kickstarter and they did it in less than a week. They wondered if anyone would even come. Not only did people come, but they’ve already sold close to $2 million dollars’ worth of Lockitrons this way. And they didn’t need to give a cut to Kickstarter.

via What Goes Wrong – Founders at Work.