Not being ambitious enough

Big famous companies are often criticized for being too ambitious when they hit the rocks. I’ve been there.
Truly huge giants are often criticized for being too cautious – think Google looking so lame these days in the face of GPT.
Neither of these is terribly fair.
But much less often — smaller companies rarely make news for their lack of ambition. I have always thought Lyft was not running strategy that was bold enough, but it was competing well enough (and I have been loyal to them since the Terminal 5 JFK Muslim ban protest.)

But since covid they have been failing to compete – just way less liquidity and far higher prices in the US. Here is the NYT takedown.