Q&A: How detailed a model should I show potential investors for my pre-seed startup?

Answer: None. Avoid any idiot who asks for one for they will never invest in your mobile ad-tech platform.

Corollary: Brent Hoberman told me his dad’s (legendary investor) reaction to the LastMinute.com investment pitch. “Anyone who backs your business plan clearly hasn’t read it.” LastMinute IPOd with valuation of US$1 billion in 2000.