So you need to choose a business idea to build your startup around

The how-to on this question, the question asked by capable and talented people who want to start a startup but are too rational to think “I should just do what I’m most passionate about”, is as follows:

Fabrice Grinda’s on his 9 business selection criteria and here, interviewed by me on video at Columbia.

Though I later had the chance to do a lecture on the broader related topic in my Columbia Class this spring, under the heading “Good Ideas”.

Part of it (most of it) was “where do good ideas come from”. See the lecture notes ( and some snippets from worthy authors below.


Berlin on Hedgehogs - Tetlock - 24660523465_69633936c0_o Inquiry Method 1 of 2 - McLuhan - Postman 24503999810_2c93046afd_o Inquiry Method 2 of 2 - McLuhan - Postman 24706040571_ce6d381e59_o Polanyi on bike riding is a thing to feel 24033710223_ec32febbf9_o Sanger PCR 1975 Tech First 1 of 2 - How to change the world Tech first 2 of 2 - How to change the world Tetlock - Active Open Mindedness - 24032330484_f90f75947d_o Tetlock - Orwell Never Use a Long Word 24033708963_73efcf9c40_o