When things start clicking.

Good buddy visits New York. He launched is product in a few markets mid-year last year and I hadn’t heard much. “The numbers are still small.” This trip though, I ask again gently: big smile. “It’s working. It just started to work. We kept refining and trying things and then a few weeks ago it just started to work. Every day, dozens of new orders. It used to be 1-2. Now we will do 200 in a day.”

It’s like that. It flips for you.