Going big vs. going small

8 years ago. Some guys figured we would put sensors on everything and track
stuff. They were right — Q4 was something like $500mm revenue in the US
for smart activity trackers. They were just early, they started working on
it in like 2006! I mean, it was still TheFacebook pretty much. So they
burned a lot of cycles.

But they soldiered on, and they made it.

Actually there are two such groups.

#1 Shimmer
They make boards for developers to use. Hobbycraft business

#2 Fitbit
Probably $5bn valuation today and $1bn revenue run rate